How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed get more info topical map can exponentially boost its potential.

But what does it mean to talk about a 'topical map' in Local SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.

What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.

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